Add power to your purse with the ultimate money makeover: Sheconomics
background to sheconomics

Why should there be a field of study just about women and money? Are there really differences in how men and women approach money? Absolutely. Women think differently to men and they handle their financial matters in a totally different way.

Sure, equality is with us now – or is it? The gender gap is often widest when it comes to money. Women still earn much less than men. They start out with less and some never catch up. Women live longer yet many don’t have the pensions that men do.

UK women are less 'financially literate' than men, less 'financially self-assured' and more afraid of taking risks when it comes to money. (Source: The annual survey by the Financial Services Consumer Panel)

Relationships, too, are still often divided along traditional lines – women make most of the short-term spending decisions, while their partner plans and invests for the future. Women who are well-off now may still run the risk of being impoverished in their seventies.

Jenny Eclair jokingly called her tour 'Because I forgot to get a pension'. For many women though, reaching old-age without a pension could be a reality.

Men are also freer psychologically when it comes to money. Women are more cautious, more careful and more traditional than men in their attitudes to financial products. (Source: The Financial Services Authority)

Furthermore, almost a third of women worry about their debt, compared to just over a tenth of all men. (Source:

The approach at Sheconomics is derived from the Do Something Different principles for change and improvement. At Sheconomics we look at the way things really are for women – tackling their money habits and beliefs. Exploring their emotional relationship with money. Looking at lifestyle habits, negative thoughts, fears about the future and even how money affects their most intimate relationships.


Do you need to get back in control of your cash?
Do you want to understand your money emotions?
Are you happy to talk about sex, make-up and shoes, but shy about your financial feelings?

With more and more women stepping up to take charge of their financial destiny, Sheconomics will help you master your money and understand the complex feelings that can stand in your way.

Whether you want tips on taking emotional control of your finances, choosing monetary goals and planning how to achieve them, paying off loans, sorting out pensions, investing, spending or simply living within your means, this is the book for you.

Karen and Simonne have devised seven simple yet effective laws...

Sheconomics by Karen Pine and Simonne Gnessen: Read more
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